Bus Advertising FAQs

Bus advertising refers to the placement of advertisements on buses, either on the exterior or interior, to promote products, services, or brands. It is an effective marketing strategy that utilises the visibility and reach of buses to capture the attention of a diverse audience.

Bus advertising offers various formats, including bus wraps, supersides (side panels), rears (back of the bus), interiors (overhead panels, seatbacks, and window decals), and digital screens inside buses. Each format provides unique opportunities to engage viewers and deliver brand messages.

Bus advertising has proven to be highly effective in reaching a wide audience and influencing consumer behaviour. Studies show that bus advertisements prompt action among a significant number of bus passengers, resulting in increased brand awareness, website visits, and purchase consideration.

The cost of bus advertising varies based on factors such as location, bus type, advertising format, campaign duration, and volume. Prices can range from around £200 to £1,000 per bus per four weeks.

While tracking the direct impact of bus advertising can be challenging, you can monitor certain metrics such as website traffic, social media engagement, or specific promotional codes used. Additionally, conducting customer surveys or using trackable QR codes on ads can provide insights into campaign effectiveness.

Bus advertising campaigns can typically run for various durations, ranging from a few weeks to several months. The duration of your campaign can be customised based on your marketing objectives, budget, and availability of advertising space.

Yes, bus advertising allows for precise geographic targeting. Advertisers can select buses that operate in specific areas or choose routes that align with their target audience. This targeting capability enables businesses to focus their campaigns on desired locations, maximising local visibility and relevance.